Top 10 Capabilities
See how Adobe data, insights, and audience solutions help you understand your customers better and create personalised experiences.
Delivering truly...
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Published: Jun 08, 2023
Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: Aug 10, 2023
Your guide to consistent, powerful, and meaningful branding.
In the words of Monotype Creative Director, Charles Nix, “Branding is always happening. There are no static brands.” And because brands are...
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Published: Aug 10, 2023
Here’s why leadership should care about company fonts.
You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...
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Sitecore® Experience Platform™ // Consumer goods
The consumer goods business is rooted in strong consumer bonds that lead to loyalty and repeat purchases. Habitual buying patterns create lifetime customer...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Use Competitor Keywords to Improve Your Digital Strategy in 5 Steps
Competitor keywords are keywords your competitors are currently targeting to improve rankings and generate more online traffic.
Targeting competitor...
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Published: May 30, 2022
Winning with Words in Financial Services: How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the Cannes...
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The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience of picking up or returning an online order...
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Erstellen einer On-Demand-Strategie für Ihre Webinare
Ein effektives On-Demand-Webinar-Programm kann B2B-Unternehmen große Vorteile bringen. Nicht nur, dass Untersuchungen von SiriusDecisions ergeben...
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Emerging trends in digital marketing 2014 A research study into the attitudes and behaviour of marketers across Australia and New Zealand
Although marketing spend is, indeed, shifting from traditional to digital channels, we still know very little about the biggest challenges and wins when...
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Published: Mar 10, 2023
Consumer Trends Index 2023 for Europe
Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...
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Published: Jan 24, 2023
10 success stories of World's largest brands implementing Customer Engagement Platform
Working with market leaders, we create unique implementations that help us boost their sales results and at the same time improve the Marketing Automation...
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400,000 Articles Analyzed: Here’s What We Learned About Content Engagement
There’s an art and a science to writing great content, as well as a strong element of luck. For content marketers everywhere looking for that magic...
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