Market Research Whitepapers

Build vs. Buy: Implementing the Right Experimentation Solution

To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation...

Winning the Race to go Digital in B2B

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and new technologies are upending B2B industries,...

Published: Jul 05, 2022

Intelligent Authentication and Fraud Prevention Intelliview

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers with competitive context for evaluating selected...

Marketing in the Dark : Dark Data

The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement with...

Published: Mar 14, 2022

How to Measure Campaign Effectiveness

Search for “campaign effectiveness” in Google, and you’ll see that a lot of people are asking what campaign effectiveness means and how...

The Future of Mail: Top 5 Predictions from Industry Experts

In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel preferences are ever evolving, and businesses...

Sales Management Optimization Study

The results from the 5th annual CSO Insight’s Sales Management Optimization Study have been released! The study reflects responses from over 1,200...

ON24 Webinar Benchmarks Report 2021 EMEA

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability to directly connect with audiences, drive insights...

Published: Sep 27, 2021

The state of contact centre transformation in the new digital world

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there is no going back to how things were. Deprived of...