2022 Digital Consumer Trends Index

Published by Selligent by Marigold

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.

It shares insight from over 5,000 consumers across seven countries, as well as by age group, gender and annual household income.

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Company Name *

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Country *

---------- Australia Austria Belgium Brazil Bulgaria Cambodia Canada China Croatia Czech Republic Denmark Egypt Estonia Finland France Germany Greece Hong Kong SAR Hungary India Indonesia Iran Ireland Israel Italy Japan Jordan Korea Kuwait Laos Lebanon Luxembourg Malaysia Mexico Netherlands New Zealand Nigeria Norway Oman Philippines Poland Portugal Qatar Romania Russia Saudi Arabia Serbia Singapore South Africa Spain Sweden Switzerland Taiwan Thailand Turkey Ukraine United Arab Emirates United Kingdom United States Yemen Vietnam

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Industry *

---------- Advertising/Media/Publishing Aerospace and Aviation Agriculture and Forestry Automotive Banking/Accounting/Financial Business Services Education and Training Engineering and Construction Entertainment/Travel/Hospitality Food and Beverage Government and Public Administration Healthcare Insurance Legal Solutions Manufacturing Marketing Non profit Organizations Other Industry Not Listed Pharmaceutical Public Relations Real Estate Retail and Wholesale Scientific Telecommunications Transportation and Shipping Utilities VAR/VAD/System Integrator Computer and Technology

Company Size *

---------- 10,000+ 7,501-10,000 5,001-7,500 2,501-5,000 1,001-2,500 501-1,000 251-500 101-250 51-100 0-50

What are you looking to achieve using a new loyalty marketing solutions? *

---------- Increase the value exchange with our customers. Enrichment our first-party customer data Boost our at-scale messaging. Optimise our real-time & Cross-Channel Marketing Improve our overall Intelligent Marketing Increase our loyalty with enterprise customers.

When are you looking to adopt a new loyalty marketing solution? *

---------- 0-3 months 3-6 months 6-12 months The next 18 month No plans

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Related Categories Marketing Data, Marketing Campaigns, Customer Analytics, Customer Relationship, Consumer Analytics