According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years to develop into an innovative sales channel. Sales are expected to reach $423 billion this year. While the U.S. has been slower to adopt, Verb’s MARKET is set to give U.S. retailers the most comprehensive online shopping and livestream platform available today. According to a recent Verb survey, U.S. consumers are ready to adopt this form of shopping.
To answer these questions and more, MARKET partnered with research firm 1Q to survey 1,000 U.S. consumers about their online shopping habits and preferences. The MARKET Livestream Shopping Index reveals the following findings to help retailers craft their livestream strategies.