Personalization matters more than ever. Customers want experiences that are consistent and connected across every touchpoint, and that feel tailored just to them. In fact, McKinsey & Company reports that 71% of consumers expect companies to deliver customized experiences and 76% get frustrated when it doesn’t happen. This puts tremendous pressure on creatives and marketers—especially if they’re using email and spreadsheets to plan, collaborate on, track, and get work out the door.
Just as challenging are the creation and management of the millions of different content assets it takes to deliver personalized experiences to upwards of thousands of audience segments. If those assets are difficult for teams to find, if there’s no single source of truth, and if creatives end up re-creating them over and over, precious hours are wasted that could be spent designing great work.
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