Your Guide to Keeping the Content Supply Chain Flowing

Published by Adobe Workfront

Personalization matters more than ever. Customers want experiences that are consistent and connected across every touchpoint, and that feel tailored just to them. In fact, McKinsey & Company reports that 71% of consumers expect companies to deliver customized experiences and 76% get frustrated when it doesn’t happen. This puts tremendous pressure on creatives and marketers—especially if they’re using email and spreadsheets to plan, collaborate on, track, and get work out the door.

Just as challenging are the creation and management of the millions of different content assets it takes to deliver personalized experiences to upwards of thousands of audience segments. If those assets are difficult for teams to find, if there’s no single source of truth, and if creatives end up re-creating them over and over, precious hours are wasted that could be spent designing great work.

Download now to learn more about the challenges that face our marketing teams today.

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Overburdened teams and staff burnout

Lack of effective tool for project and resource planning

Manual / fragmented workflows in content creation, review and approval

Absence of centralized Asset repository leading to content wastage and brand inconsistency

Inability to deliver optimized content across channels

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Related Categories Collaboration, Adaptation