Targeted Marketing at Scale - Commvault
Published by Adobe Workfront
Commvault is a global leader in enterprise data management software. The company delivers cloud and on-premise environments for some of the world’s top organizations. When Luis Marini joined the marketing automation team at Commvault several years ago, he knew just how crucial data was to engaging Commvault customers.
“As a company, we know the importance of data,” says Marini, senior manager of marketing automation at Commvault. “So, when I joined Commvault, the question was, how can we use the data that we have to give us an even bigger advantage when reaching out to customers and target key accounts to support pipeline and revenue goals?”
To support business growth plans that included an expanded product portfolio, Commvault needed to bring a high level of innovation, automation, and efficiency to marketing. The team needed to replace its existing marketing system, which was struggling to meet the demands at the time, with a best-of-breed marketing automation solution that could support their future. One capable of providing visibility into customer interest across Commvault’s growing product offering and engaging customers with individualized messaging based on that interest.
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Marketing Technology, B2B, Marketing Innovation, Collaboration, Adaptation, Technology, Marketing Technology, Modern Marketing, Segmentation, Product Management
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