Adobe Workfront
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Agile marketing cheat sheet

Published by Adobe Workfront

Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development teams, but now organizations of all types and sizes—including marketing—use agile ways of working.

Is your team ready to transition to agile?

Whether you’re just considering agile marketing or you’ve already started using agile principles, Workfront makes it easy to use agile in your day-to-day work.

With agile you can:

  • Be more ready and able to adapt to changes quickly
  • Become increasingly effective with time and resources
  • Focus more on customer satisfaction and continuous delivery
  • Enable your team to focus on the right priorities

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Related Categories Collaboration, Marketing Automation, Marketing Automation